Design Impacts is all about sharing views, suggestions, and experience related to user experience, psychology and interaction design.

Designing for healthcare and post-pandemic
In this article, I have shared some of my experience working in the healthcare domain and the role of user experience in the healthcare d...

How do you judge UX maturity of any organization?
You could be a fresher or an experienced user experience practitioner looking for an ideal company to work and leverage your career. There a

Dark Pattern - Hidden Cost
By Kishan Salian “When the users get to the last step of the checkout process, only to discover some unexpected charges have appeared, e....

UX Dark Pattern - Bait and Switch
"Bait and Click" that occurs when a user sets out to do one thing, but a different, undesirable thing happens instead.

In Search of Delightful Experience
Delight is the inner feeling of happiness that is evoked by a sense of accomplishment or by an element of surprise.

UX Persona — The Introduction
What is a Persona. How does it help in the UX Design process. Short write up on introduction to UX Persona.
Best books to read

Nudge
by Sunstein and Thaler, Oct 2012
Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself.
Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself.

Usability Engineering
by Jakob Nielsen, Nov 1994
The book provides the tools needed to avoid usability surprises and improve product quality. Step-by-step information on which method to use at various stages during the development lifecycle are included, along with detailed information on how to run a usability test and the unique issues relating to international usability.
The book provides the tools needed to avoid usability surprises and improve product quality. Step-by-step information on which method to use at various stages during the development lifecycle are included, along with detailed information on how to run a usability test and the unique issues relating to international usability.

Practical Guide to Usability Testing
by Joseph S. Dumas, Jan 1999
In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assessing and assuring usability throughout the development process.
In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assessing and assuring usability throughout the development process.
Recommended Articles

Website Accessibility Made Easy-Your 2020 Ultimate Guide
This accessibility related article written by Mark Holden provides a detailed overview of different types of accessibility and further presents the further detailed tips on practical development for accessibility.

Changing Design Education for the 21st Century
This is a recent thought provoking paper that comes from Michael Meyer and "Father of User Experience" himself - Don Norman.

Designing for accessibility is not that hard
Digital accessibility refers to the practice of building digital content and applications that can be used by a wide range of people

Starting a design system in a start-up
Starting a design system in a start-up can be quite challenging and Ruiwen has articulated well in her article to provide some good insights

The most important user you forget about when designing personas
The article is written by Kai Wong, He raises the questions about why personas still fail? and What does a successful persona look like?