Today, it’s hard to imagine any business without a website or internet presence. The book “Don’t Make Me Think” was first written in 2000 around the dot-com crash. Since then, technology has changed rapidly, yet the principles in the book remain unchanged. That’s because usability is fundamentally about human psychology, which is slow to change.

Once you understand how the human brain works, you can continue to apply the insights even as technology and landscapes evolve. This book equips you and your team with useful principles and tips to prevent and address usability issues on your own. This 2013 edition was updated with newer examples and to additional landscape changes since 2000.