Nudge: Improving decisions about health, wealth, and happiness
Sunstein and Thaler
23 Jan 2008
Every day we’re constantly faced with choices—what to order at a restaurant, what clothes to buy at a store, what show to stream when we get home from work. We’re so used to making choices that we’re not even aware of the way those choices are presented. If grocery stores didn’t stock candy at the register, would we eat less of it? If we had to “opt out” of being organ donors rather than “opt in,” would the organ donor pool grow?
In Nudge, Nobel Prize–winning economist Richard Thaler and renowned legal scholar Cass Sunstein examine how certain choice structures—“architectures,” in their terms—can “nudge” us toward better decisions. You’ll learn how flesh-and-blood humans differ from the humans studied in economics, why people are so bad at saving, and how to revitalize the institution of marriage (hint: abolish it).
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