The Laws of UX - 19 Psychological Design Principles

The Laws of UX - 19 Psychological Design Principles

Joseph from LearnSketch.com

2 May 2021

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10.03

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Intermediate

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Product Designer Jon Yablonski recently created an incredible website outlining the maxims principles that designers can consider when building user interfaces. It’s called Laws of UX and Jon was kind enough to give me permission to bring these principles to you in this video.

Over the next few minutes, you’ll learn the names of 19 principles, along with their origins and how to apply them.

Quick links:
00:23​ - 01 Aesthetic Usability Effect
00:50​ - 02 Doherty Threshold
01:25​ - 03 Fitts’ Law
02:02​ - 04 Hick’s Law
02:39​ - 05 Jakob’s Law
03:07​ - 06 Law of Common Region
03:40​ - 07 Law of Prägnanz
04:21​ - 08 Law of Proximity
04:38​ - 09 Law of Similarity
05:00​ - 10 Law of Uniform Connectedness
05:20​ - 11 Miller’s Law
05:45​ - 12 Occam’s Razor
06:04​ - 13 Pareto Principle
06:38​ - 14 Parkinson’s Law
07:02​ - 15 Postel’s Law
07:29​ - 16 Serial Position Effect
08:04​ - 17 Tesler’s Law
08:42​ - 18 Von Restorff Effect
09:13​ - 19 Zeigarnik Effect

User Experience