Updated: Sep 5
Delight: please (someone) greatly or great pleasure.
Synonyms: pleasure, happiness, joy, joyfulness, glee, gladness, gratification, relish, excitement, amusement and more…
Delight is the inner feeling of happiness that is evoked by a sense of accomplishment or by an element of surprise. These positive emotions are mostly invisible and a very important factor in influencing the process of building positive perception and decision making.
“In the digital world, it is not just enough to primarily focus on usability and functional aspect of the products. We also need to focus on user delight, excitement and engagement while designing experiences for these products.”
It is that special bit of something (a secret sauce or ingredient) that adds flavour to overall experience above any usable product.
This leads us to an important question — “Is there a formula to design for delight?”
Frankly, there is no simple or straight forward answer to it. Human emotions could be more complicated than we think. Delight is behavioural so unpredictable.
The key is to conduct regular research into who your users are, what motivates them, and genuinely care about their expectations to build a great engaging product. It is very important to immerse yourself into their environment and constantly study the emotional response of the users.
“You should truly embark a perilous journey on a higher path in search of delightful experience for the users.”
It is very important for us as designers to choose the right path that evokes happiness, excitement and pleasure within users. More importantly understand the human psychology and social aspects closely. There is no single solution for everything and we need to find that special something in every product that transforms it from good to great.
The techniques like biometrics, facial, vocal analysis should be combined along with ethnographic methods like usability testing, eye tracking, true intent studies and diary studies (self-reporting) to unlock the answers that we seek.
Above all, we need to be a keen learner and observer of the universe, adapt and test identified experiences into our products. Many a times we would fail, and in failure we learn to adapt and learn something entirely new.
For instance, I have always tried to observe and continue to learn many lessons around my ecosystem. More often, small moments in our life teach us the best lessons and I would like to share some of my experiences and learning with you.
1. Flappy Bird Game: The game is a side scroller where the player controls a bird, attempting to fly between columns of green pipes without hitting them. It taught me an important lesson that “a product in its simplest form could be immensely pleasurable and engaging for the users.” Surprisingly, the game developer “Nguyen” never intended the game to be so popular and took down the game later. The game was purely retro, extremely tough and incredibly fun to play.
2. Lost & Found Items: Have you ever tumbled upon a long lost item you loved the most or some cash when you needed the most. It just brings you immense excitement and happiness that cannot be described in words.
It reflects on a valuable insight that “an element of surprise really boost the positive feelings within people.” It helps in building a positive perception of the company and brand. For Example: It might be a free add-ons while shopping for your favourite products or it could be a complimentary dessert at a restaurant.
3. Concept of Reusable Element: It was time to honour our promise and buy some new toys for our kid. We were on budget and we had a difficult task of balancing two variables, best value for money and also to bring smile on our child’s face. We carefully guided our kid from most expensive toys and bargained our way to buy monster trucks.
The toy store was pretty crowded so we could not see through the package. We focused at the price and number of monster trucks we could buy for him. We ended up buying a pack of two with some truck outer bodies, which we felt was about to be crushed in no time.
We were wrong, they were not merely empty truck bodies, but a smartly designed toy. To our surprise the outer body of the truck could be detached and replaced by an entirely new body. Above all our son was really excited to know that he could have different colours of monster trucks at any time.
A simple concept of reusable component was applied, which bought so much excitement to the kids and their parents. It made me realise “how a smart reusable concept brings excitement and joy to the users or customers.” Many a time we end up researching on many requirements and end up building a bloated product with multiple features. This is the very reason concept of minimal viable product has been followed widely.
4. Gamification aspect in a Garbage Bin: I noticed a garbage bin on my way to work. It was a very normal looking public garbage bin, but what caught my eye was the upper portion of the bin. It was tilted inward with an interesting picture of a dart board.