Updated: Dec 5, 2021
Delight: please (someone) greatly or great pleasure.
Synonyms: pleasure, happiness, joy, joyfulness, glee, gladness, gratification, relish, excitement, amusement and more…
Delight is the inner feeling of happiness that is evoked by a sense of accomplishment or by an element of surprise. These positive emotions are mostly invisible and a very important factor in influencing the process of building positive perception and decision making.
“In the digital world, it is not just enough to primarily focus on usability and functional aspect of the products. We also need to focus on user delight, excitement and engagement while designing experiences for these products.”
It is that special bit of something (a secret sauce or ingredient) that adds flavour to overall experience above any usable product.
This leads us to an important question — “Is there a formula to design for delight?”
Frankly, there is no simple or straight forward answer to it. Human emotions could be more complicated than we think. Delight is behavioural so unpredictable.
The key is to conduct regular research into who your users are, what motivates them, and genuinely care about their expectations to build a great engaging product. It is very important to immerse yourself into their environment and constantly study the emotional response of the users.
“You should truly embark a perilous journey on a higher path in search of delightful experience for the users.”
It is very important for us as designers to choose the right path that evokes happiness, excitement and pleasure within users. More importantly understand the human psychology and social aspects closely. There is no single solution for everything and we need to find that special something in every product that transforms it from good to great.
The techniques like biometrics, facial, vocal analysis should be combined along with ethnographic methods like usability testing, eye tracking, true intent studies and diary studies (self-reporting) to unlock the answers that we seek.
Above all, we need to be a keen learner and observer of