The most important user you forget about when designing personas

This is an interesting write up by Kai Wong:

He raises the questions about why personas still fail? and What does a successful persona look like?

Kai talks about how important it is for the design teams to not just create personas in silo for their reference. But also to present the value that it brings for the business stakeholders.

He raises an important point, in his own words:"If Personas don’t influence the rest of your stakeholder team, then it’ll be effective for however long you’re on the project and part of those meetings.

And then it might be forgotten afterward."

Read the full article below:

• https://medium.com/…/the-most-important-user-you-forget-abo…

#UXPersona #UserExperience #DesignImpacts #DesignProcess #Value