What Is User Experience (UX) Design?

User experience design is an extremely vast, multidisciplinary and fascinating field. It shapes the products and services we use on a daily basis, and can make or break the success of a business or brand.

A career in UX design is fast-paced and challenging, requiring a highly diverse skillset. If you want to break into this field, there’s plenty to learn!

User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. This could be anything from how a physical product feels in your hand, to how straightforward the checkout process is when buying something online. The goal of UX design is to create easy, efficient, relevant and all-round pleasant experiences for the user.

   “User experience encompasses all aspects of the end-user’s interaction with the company, its services, 

   and it's products.”

    — Don Norman, Cognitive Scientist & User Experience Architect

UX designers combine market research, product development, strategy and design to create seamless user experiences for products, services and processes. They build a bridge to the customer, helping the company to better understand — and fulfil — their needs and expectations.

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