Jose and Chris explain what UX Design is by working on the redesign of The Skool's website.

User Experience Design (UXD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product or service.

If you've ever been curious about UX or want to see Jose do "his UX thing" this is an episode to watch. You'll also see how we design more effective landing pages by thinking about what our "users" challenges/pain points are, and then addressing them through messaging.

You should always consider...

Who the Customer is.
What their challenges are.
How can YOU solve them?

...and confront possible user objections and questions such as...

"Is this for me?"
"Does it work?"
"What is it exactly?"

Annotations by Hunter Hemingway

1:00​ What is User Experience Design
1:54​ User Experience Wheel
3:15​ Defining the Goal of the Redesign
4:25​ Defining User Personas #1
6:03​ Defining User Challenges #1
7:29​ Defining Solutions #1
10:30​ Defining User Personas #2
11:00​ Defining Challenges #2
12:52​ User Experience Questions
13:08​ Defining Solutions #2
13:50​ Awareness of Sharpie & Size ;)
14:08​ Choosing/Prioritizing Your Personas
15:08​ Choosing Most Important Challenges to Tackle
16:10​ Choosing Solutions in Tandem with Challenges
18:20​ Format & Translation to Screen
19:12​ Team Designing Format
20:06​ Defining Objections
20:15​ Sales Process Layout
22:20​ Headline/Attention/Copywriting Tip
22:53​ Answering For Me?/Challenges
24:52​ Answering Does it Work?
26:20​ Answering What is it?
27:44​ Team Designing Format Layout**
29:38​ Translating Core with Empathy for the User
31:50​ Product Architecture
32:40​ Creativity with Existing Functionality & Formatting