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< Back to Basics of UX UX Design Basics: Mental Models Jamal Nichols 23 Jan 2021 | 2 mins to read Content Level: Basic A mental model is an explanation of someone's thought process about how something works in the real world. It is a representation of the surrounding world, the relationships between its various parts and a person's intuitive perception about his or her own acts and their consequences. (Source: Wikipedia) In this video, Jamal Nichols explains Mental Models, a core concept in User Centered Design. Mental Model I'm a paragraph. I'm connected to your collection through a dataset. Click Preview to see my content. To update me, go to the Data Manager. Basic User Experience Posts Basic What Is Interaction Design? Read More Basic What Is User Experience (UX) Design? Read More

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Design Impacts is all about sharing views, suggestions, and experiences related to user experience, psychology and interaction design. In Search of Delightful Experience Delight is the inner feeling of happiness that is evoked by a sense of accomplishment or by an element of surprise. These positive emotions are mostly invisible and a very important factor in influencing the process of building positive perception and decision making. UX Persona — The Introduction Personas are imaginary, yet realistic & detailed descriptions of the actual users of your product. They provide a basis for design discussions by concentrating on many sources (1) of user data into key focused, believable descriptions of your primary audience. Recommended Books Nudge by Sunstein and Thaler, Oct 2012 Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Usability Engineering by Jakob Nielsen, Nov 1994 The book provides the tools needed to avoid usability surprises and improve product quality. Step-by-step information on which method to use at various stages during the development lifecycle are included, along with detailed information on how to run a usability test and the unique issues relating to international usability. Practical Guide to Usability Testing by Joseph S. Dumas, Jan 1999 In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assessing and assuring usability throughout the development process. Recommended Articles The most important user you forget... This is an interesting write up by Kai Wong: He raises the questions about why personas still fail? and What does a successful persona look like? Building a Design System in a Startup Starting a design system in a start-up can be quite challenging and Ruiwen has articulated well in her article to provide some good insights with references for further readings.

Content for Professionals You can find some intermediate information related to design and product management. Have a Design and Management Question ? Ask us anything! - Post your question Area of Interest Select one Reset Add a Title Change the text and make it your own. Click here to begin editing. Reset Add a Title Change the text and make it your own. Click here to begin editing. Reset

Don’t Make Me Think, Revisited Steve Krug 23 Dec 2013 | 5h 00m to read Content Level: Basic Today, it’s hard to imagine any business without a website or internet presence. The book “Don’t Make Me Think” was first written in 2000 around the dot-com crash. Since then, technology has changed rapidly, yet the principles in the book remain unchanged. That’s because usability is fundamentally about human psychology , which is slow to change. Once you understand how the human brain works, you can continue to apply the insights even as technology and landscapes evolve. This book equips you and your team with useful principles and tips to prevent and address usability issues on your own. This 2013 edition was updated with newer examples and to additional landscape changes since 2000. Design This book review has been orginally published in: Good Reads Book link: https://readingraphics.com/book-summary-dont-make-me-think/ Happy Reading! Basic User Experience Posts Basic What Is Interaction Design? Read More Basic What Is User Experience (UX) Design? Read More Buy Now On: Amazon < Back to Basics of UX

Usability 101: Introduction to Usability Jakob Nielsen Sunday, 16 May, 2021 This is the article to give to your boss or anyone else who doesn't have much time, but needs to know the basic usability facts. What — Definition of Usability Usability is a quality attribute that assesses how easy user interfaces are to use. The word "usability" also refers to methods for improving ease-of-use during the design process. Usability is defined by 5 quality components: Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? There are many other important quality attributes. A key one is utility, which refers to the design's functionality: Does it do what users need? Usability and utility are equally important and together determine whether something is useful: It matters little that something is easy if it's not what you want. It's also no good if the system can hypothetically do what you want, but you can't make it happen because the user interface is too difficult. To study a design's utility, you can use the same user research methods that improve usability. Definition of Utility = whether it provides the features you need. Definition of Usability = how easy & pleasant these features are to use. Definition of Useful = usability + utility. Why Usability Is Important On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here? There's no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty. The first law of ecommerce is that if users cannot find the product, they cannot buy it either. For intranets, usability is a matter of employee productivity. Time users waste being lost on your intranet or pondering difficult instructions is money you waste by paying them to be at work without getting work done. Current best practices call for spending about 10% of a design project's budget on usability. On average, this will more than double a website's desired quality metrics (yielding an improvement score of 2.6) and slightly less than double an intranet's quality metrics. For software and physical products, the improvements are typically smaller — but still substantial — when you emphasize usability in the design process. For internal design projects, think of doubling usability as cutting training budgets in half and doubling the number of transactions employees perform per hour. For external designs, think of doubling sales, doubling the number of registered users or customer leads, or doubling whatever other KPI (key performance indicator) motivated your design project. How to Improve Usability There are many methods for studying usability, but the most basic and useful is user testing, which has 3 components: Get hold of some representative users, such as customers for an ecommerce site or employees for an intranet (in the latter case, they should work outside your department). Ask the users to perform representative tasks with the design. Observe what the users do, where they succeed, and where they have difficulties with the user interface. Shut up and let the users do the talking. It's important to test users individually and let them solve any problems on their own. If you help them or direct their attention to any particular part of the screen, you have contaminated the test results. To identify a design's most important usability problems, testing 5 users is typically enough. Rather than run a big, expensive study, it's a better use of resources to run many small tests and revise the design between each one so you can fix the usability flaws as you identify them. Iterative design is the best way to increase the quality of user experience. The more versions and interface ideas you test with users, the better. User testing is different from focus groups, which are a poor way of evaluating design usability. Focus groups have a place in market research, but to evaluate interaction designs you must closely observe individual users as they perform tasks with the user interface. Listening to what people say is misleading: you have to watch what they actually do. When to Work on Usability Usability plays a role in each stage of the design process. The resulting need for multiple studies is one reason I recommend making individual studies fast and cheap. Here are the main steps: Before starting the new design, test the old design to identify the good parts that you should keep or emphasize, and the bad parts that give users trouble. Unless you're working on an intranet, test your competitors' designs to get cheap data on a range of alternative interfaces that have similar features to your own. (If you work on an intranet, read the intranet design annual to learn from other designs.) Conduct a field study to see how users behave in their natural habitat. Make paper prototypes of one or more new design ideas and test them. The less time you invest in these design ideas the better, because you'll need to change them all based on the test results. Refine the design ideas that test best through multiple iterations, gradually moving from low-fidelity prototyping to high-fidelity representations that run on the computer. Test each iteration. Inspect the design relative to established usability guidelines whether from your own earlier studies or published research. Once you decide on and implement the final design, test it again. Subtle usability problems always creep in during implementation. Don't defer user testing until you have a fully implemented design. If you do, it will be impossible to fix the vast majority of the critical usability problems that the test uncovers. Many of these problems are likely to be structural, and fixing them would require major rearchitecting. The only way to a high-quality user experience is to start user testing early in the design process and to keep testing every step of the way. Where to Test If you run at least one user study per week, it's worth building a dedicated usability laboratory. For most companies, however, it's fine to conduct tests in a conference room or an office — as long as you can close the door to keep out distractions. What matters is that you get hold of real users and sit with them while they use the design. A notepad is the only equipment you need. Top AI Tools for Designers to Explore 1 0 Post not marked as liked Navigating the Future of Design in the Age of AI 5 0 Post not marked as liked Hitachi Automotive Systems Develops Smart Stereo Camera 5 0 Post not marked as liked < Back to Recommended Articles

Expert of User Experience "For Beginners and Newbies" You can find all the required information related to basic theories, principles, and fundamentals about the user experience. The resources will help you gain core knowledge and strengthen your understanding of the user experience field. Posts Posts Videos Books Questions of the week What is User Experience? Person's perceptions and responses resulting from the use and/or anticipated use of a product, system, or service. - ISO 9241-210:2010(en) Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems The overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use. ​ "if a website degrades the user experience too much, people will simply stay away" Definitions from Oxford Languages "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. By Don Norman and Jakob Nielsen Watch some videos which invoke the initial thought process related to basic concepts of user experience. The below-selected video contents are delivered by some of the noted user experience practitioners. These are must-watch videos for beginners. Basic User Experience Posts Choose Interest Area Select One Choose Author Select One Reset What Is Interaction Design? Basic ​ ​ Join Us What Is User Experience (UX) Design? Basic ​ ​ Join Us View All Basic UX Posts > Basic Posts Basic Videos Basic User Experience Videos Choose Interest Area Select One Choose Author Select One Reset View All Basic UX Videos > Basic User Experience Books Choose Interest Area Select One Choose Author Select One Reset What Is Interaction Design? Basic ​ ​ What Is Interaction Design? Basic ​ ​ What Is Interaction Design? Basic ​ ​ View All Basic UX Books > Basic Books

Recommended Articles These some user experience articles which are carefully curated to provide you better known of the user experience field. The articles are written by some pioneers to the new authors and it would be nice to like or comment and encourage them to build more valuable content. ​ ​ Sunday, 16 May, 2021 Usability 101: Introduction to Usability How to define usability? How, when, and where to improve it? Why should you care? Overview defines key usability concepts and answers basic questions. Jakob Nielsen Sunday, 8 March, 2020 Designing for accessibility is not that hard Digital accessibility refers to the practice of building digital content and applications that can be used by a wide range of people Pablo Stanley Sunday, 9 May, 2021 What Is User Experience (UX) Design? User experience design is an extremely vast, multidisciplinary and fascinating field. Emily Stevens Saturday, 7 March, 2020 Starting a design system in a start-up Starting a design system in a start-up can be quite challenging and Ruiwen has articulated well in her article to provide some good insights Ruiwen Tay Saturday, 8 August, 2020 Website Accessibility Made Easy-Your 2020 Ultimate Guide The article is written by Kai Wong, He raises the questions about why personas still fail? and What does a successful persona look like? Mark Holden Saturday, 7 March, 2020 The most important user you forget about when designing personas The article is written by Kai Wong, He raises the questions about why personas still fail? and What does a successful persona look like? Kai Wong Tuesday, 10 March, 2020 Changing Design Education for the 21st Century This is a recent thought provoking paper that comes from Michael Meyer and "Father of User Experience" himself - Don Norman. Michael Meyer and Don Norman

I am a title 01 ​ ​ | ​ to read Content Level: ​ ​ I'm a paragraph. I'm connected to your collection through a dataset. Click Preview to see my content. To update me, go to the Data Manager. Basic User Experience Posts Basic What Is Interaction Design? Read More Basic What Is User Experience (UX) Design? Read More Buy Now On: Amazon < Back to Basics of UX